Children playing sports together at Premier Playlab

Our Story

Where the love of sports begins

Premier Playlab was born from a simple belief: that every child deserves a joyful, high-quality sports experience in their earliest years — and that those experiences shape who they become.

Our Mission

Play with Purpose

"To deliver high-quality, play-based experiences that combine sports, creativity, and developmental learning in a safe, engaging, and community-focused environment."

Every session at Premier Playlab is designed around three pillars: a featured sport, a creative enrichment experience, and a clear developmental objective. This is not just a sports class — it is a whole-child experience.

01

A Featured Sport

Each session is anchored by one core sport and movement activity — soccer, basketball, baseball, tennis, dancing, jumping — giving children focused, age-appropriate skill development in a variety of disciplines across the month.

02

A Creative Enrichment Experience

Alongside the sport, every class weaves in a creative element — music, art, imagination, or storytelling — that deepens engagement and supports cognitive and emotional development.

03

A Developmental Objective

Every session is designed with a clear developmental goal: building confidence, developing teamwork, strengthening resilience, or cultivating healthy habits. Sport is the vehicle; growth is the destination.

Parent and toddler enjoying a Premier Playlab sports class together

How We Started

A Vision for Early Childhood Sport

We set out to build something different: a premium, multi-sport enrichment program where every class is thoughtfully designed, every instructor is genuinely invested, and every child leaves feeling capable, confident, and excited to come back. Today, Premier Playlab is the flagship enrichment program of Premier Collective — a family of premium programs united by a shared commitment to raising the standard of early childhood development.

That's why every Premier Playlab class combines a featured sport with creative enrichment and purposeful play—all designed by early childhood and sports professionals. The result is a fun, engaging experience that helps children build coordination, confidence, friendships, and the skills that matter on and off the field.

Premier Playlab is the newest brand within Premier Collective—a growing collection of sports, movement, and lifestyle experiences designed to help children and families stay active, connected, and inspired at every stage of life.

What We Stand For

Our Core Values

Sports

Sport is our foundation. We believe multi-sport exposure in early childhood builds well-rounded athletes and lifelong movers.

Movement

Physical literacy is a life skill. We develop it early, intentionally, and joyfully.

Play

Play is how children learn. Every session is structured around play — because that is where the real growth happens.

Fun

If children are not having fun, we are not doing our job. Energy, laughter, and joy are non-negotiable in every class.

Passion

Our instructors bring genuine passion to every session — for sport, for child development, and for the families we serve.

Wellness

We are building healthy habits for life — physical, emotional, and social wellness starts here.

Learning

Every class has a developmental objective. Children are always growing — in skill, in confidence, and in character.

Community

Premier Playlab is a place where families belong. We build connections that extend far beyond the sports floor.

Premium Family Experiences

From our thoughtfully designed facility and engaging curriculum to our caring instructors, every detail is intentionally crafted to create an experience that children love and families are proud to be part of.

Premier Collective Member

Part of Something Bigger

Premier Collective

Premier Playlab is the newest brand within Premier Collective—a growing portfolio of sports, movement, and lifestyle experiences designed for every stage of life. United by a shared commitment to quality, innovation, and community, every Premier Collective program inspires children and families to play, move, connect, and grow.

Come See It for Yourself

The best way to understand the Premier Playlab difference is to experience it. Book a trial class and bring your child to the sports and movement floor.